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Monday, November 2, 2009

[chottala.com] Daylong Training on: Corporate Marketing & Sales Management on Nov 13, 09 -IITM

Daylong Training on: Corporate Marketing & Sales Management


IITM International Institute of Technology & Management
59 Moneshar Road, Gigatola, Dhaka 1209
Tel: 06662605681, 01713462455, 01726153318
Email: infoiitm@yahoo.com, hasan_iitm@yahoo.com, sayeed19891@gmail.com
www.iitmbd.org


Daylong Training on :
Corporate Marketing & Sales Management

Date : Friday, Nov 13, 2009

Time : 9:00 AM - 5:00 PM
Registration Fee : Tk. 1,950/- per person

Venue : Board Room, Business & Asset

Management Company Ltd.

House 23/G/17, 3rd Floor
Samarai Convention Centre
(Opposite Basundhara & UTC) Panthpath, Dhaka-1205



Resource Person

Ziaur Rahaman
Graduation & MBA From USA
Business Consultant & Entrepreneur
& Trainer
CEO
IITM
& Adjunct Faculty of University of Asia Pacific & City University

Former Management Consultant, E & Y, Houston, USA

Former Lecturer

Manarat International University, Dept. of Business Administration

Management Experience in Fortune 100



Summary

This session will be divided into two components. The first component will review the strategic aspects of marketing, the process of building its value for the organization's products and services so that a well-knit marketing team delivers the targeted results. Discussion on how to create a market driven enterprise while combining the energies of marketing and sales team will have a strong focus during this part of the session. In the 2nd part, the process of effectively managing the sales team with proper organizational and strategic HR motivation will be explored; additionally, an understanding will be developed as to how to use practical real-life experiences in motivating the sales management team to produce optimal results. People management paradigms will be revisited and a dosage of theoretical understanding and its relevant impact at the professional organizational setup will also be explored. Understanding and learning from industry leaders are also key strategy interventions for organizations; the practices and techniques of building a competitive sales force management practice will be discussed upon by exploring benchmarking of competition during the session.

The session will address the concept of creating value for the customers by looking at company SWOT analysis within the structural confines of sales and sales force management practice. Quite naturally, an in-depth exploration of competitor's products or services and company's own portfolio of products for building an effective marketing and sales team will be explored using the right tools for decision making, ensuring continued organizational sustainability.

The session will build on practical matters framed around intellectual theoretical precepts in the field.

Rationale for Training

A good customer ensures you a flow of revenue and profits; recommends you to friends, relatives, and colleagues; tries out your new products; and keeps you in business. According to Harvard Business Review, "It is 6 -7 times more expensive to gain a new customer than to retain and existing customer". A satisfied customer comes back with more orders and customers, increasing organizational profits.


Today's globalized environment calls for greater employee efficiency and effective trainings are crucial in attracting and retaining appropriate talent for organizations to succeed.


All trainings impact positively on human resource base who begins to connect with the training objective due to increased personal motivation and advanced learning.

Objectives

Understand the real importance of corporate marketing and marketing innovations in place

Learn to leverage contemporary marketing techniques and strategies

Learning to use market intelligence to create the right marketing mix

Know the concept of marketing and selling and learning to build synergy between these essential supporting structures

Learn to work along various market channels to create more effective business portfolio

Identify major market development drivers for competitive advantage

Investigate the precise nature and sources of competitive advantage and disadvantage

Explore the connectedness of effective communication and selling as function

Learn from the cases and strategies presented showing how professional selling happens using combining marketing and selling functions

Target Group

Mid-level to senior managers in Marketing, Sales, Brand Development, Product Development, etc.

Professionals who need to understand the marketing process and how marketing teams connects to the process of sales

Executives and others involved directly or indirectly connected along various of supply-chain connected to the sales department

Any interested individual exploring to understand the technical aspects of corporate marketing & sales management

Professionals moving from other disciplines into sales & management area

Business Entrepreneurs and Govt. staff focusing on business development

University faculty, researchers, needing practical, real-life perspectives

Training Benefits

Capacity Building in focused areas

Apply learning at the organizational level -create new strategic thrust for optimal benefit at the organizational level

Gain subject matter expertise and connect with practical real-life experience

Network with industry and external professionals

Receive a certificate and gain market advantage by strengthening your resumes

Gain additional perspectives and insights

Training Approach

Carefully designed course modules will be presented through discussion with accompanying graphic and textual presentations.

Appropriate handouts will be provided

Multimedia and other necessary aids will be extensively used throughout the sessions



For Registration

Please call us at : 06662605681,01713462455, 01726153318
or e-mail at:
infoiitm@yahoo.com, hasan_iitm@yahoo.com, sayeed19891@gmail.com

(Please note that participants will be provided with certificates, study materials, Lunch and Tea )




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[chottala.com] Please extend your helping hands to Liakat, ex student leader of Chittagong [1 Attachment]

[Attachment(s) from Nazmul Syed included below]

Dear Chottala Members,

Please visit the following links:

http://www.dainikazadi.org/ononno_details.php?news_id=571

Please extend your helping hand for Mr. Liakat.

If you unable top visit the link you can read the topics from the attached JPG file.

Thansk,

Nazmul


Attachment(s) from Nazmul Syed

1 of 1 Photo(s)


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* Disclaimer: Any posting to the CHOTTALA are the opinion of the author. Authors of the messages to the CHOTTALA are responsible for the accuracy of their information and the conformance of their material with applicable copyright and other laws. Many people will read your post, and it will be archived for a very long time. The act of posting to the CHOTTALA indicates the subscriber's agreement to accept the adjudications of the moderator]




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