IITM International Institute of Technology & Management
59 Moneshar Road, Gigatola, Dhaka 1209
Tel: 06662605681, 01713462455, 01726153318
Email: infoiitm@yahoo.com, hasan_iitm@yahoo.com, sayeed19891@gmail.com
www.iitmbd.org
Daylong Training on :
Corporate Marketing & Sales Management
Date : Friday, Nov 13, 2009
Time : 9:00 AM - 5:00 PM
Registration Fee : Tk. 1,950/- per person
Venue : Board Room, Business & Asset
Management Company Ltd.
House 23/G/17, 3rd Floor
Samarai Convention Centre
(Opposite Basundhara & UTC) Panthpath, Dhaka-1205
Resource Person
Ziaur Rahaman
Graduation & MBA From USA
Business Consultant & Entrepreneur
& Trainer
CEO
IITM
& Adjunct Faculty of University of Asia Pacific & City University
Former Management Consultant, E & Y, Houston, USA
Former Lecturer
Manarat International University, Dept. of Business Administration
Management Experience in Fortune 100
Summary
This session will be divided into two components. The first component will review the strategic aspects of marketing, the process of building its value for the organization's products and services so that a well-knit marketing team delivers the targeted results. Discussion on how to create a market driven enterprise while combining the energies of marketing and sales team will have a strong focus during this part of the session. In the 2nd part, the process of effectively managing the sales team with proper organizational and strategic HR motivation will be explored; additionally, an understanding will be developed as to how to use practical real-life experiences in motivating the sales management team to produce optimal results. People management paradigms will be revisited and a dosage of theoretical understanding and its relevant impact at the professional organizational setup will also be explored. Understanding and learning from industry leaders are also key strategy interventions for organizations; the practices and techniques of building a competitive sales force management practice will be discussed upon by exploring benchmarking of competition during the session.
The session will address the concept of creating value for the customers by looking at company SWOT analysis within the structural confines of sales and sales force management practice. Quite naturally, an in-depth exploration of competitor's products or services and company's own portfolio of products for building an effective marketing and sales team will be explored using the right tools for decision making, ensuring continued organizational sustainability.
The session will build on practical matters framed around intellectual theoretical precepts in the field.
Rationale for Training
A good customer ensures you a flow of revenue and profits; recommends you to friends, relatives, and colleagues; tries out your new products; and keeps you in business. According to Harvard Business Review, "It is 6 -7 times more expensive to gain a new customer than to retain and existing customer". A satisfied customer comes back with more orders and customers, increasing organizational profits.
Today's globalized environment calls for greater employee efficiency and effective trainings are crucial in attracting and retaining appropriate talent for organizations to succeed.
All trainings impact positively on human resource base who begins to connect with the training objective due to increased personal motivation and advanced learning.
Objectives
Understand the real importance of corporate marketing and marketing innovations in place
Learn to leverage contemporary marketing techniques and strategies
Learning to use market intelligence to create the right marketing mix
Know the concept of marketing and selling and learning to build synergy between these essential supporting structures
Learn to work along various market channels to create more effective business portfolio
Identify major market development drivers for competitive advantage
Investigate the precise nature and sources of competitive advantage and disadvantage
Explore the connectedness of effective communication and selling as function
Learn from the cases and strategies presented showing how professional selling happens using combining marketing and selling functions
Target Group
Mid-level to senior managers in Marketing, Sales, Brand Development, Product Development, etc.
Professionals who need to understand the marketing process and how marketing teams connects to the process of sales
Executives and others involved directly or indirectly connected along various of supply-chain connected to the sales department
Any interested individual exploring to understand the technical aspects of corporate marketing & sales management
Professionals moving from other disciplines into sales & management area
Business Entrepreneurs and Govt. staff focusing on business development
University faculty, researchers, needing practical, real-life perspectives
Training Benefits
Capacity Building in focused areas
Apply learning at the organizational level -create new strategic thrust for optimal benefit at the organizational level
Gain subject matter expertise and connect with practical real-life experience
Network with industry and external professionals
Receive a certificate and gain market advantage by strengthening your resumes
Gain additional perspectives and insights
Training Approach
Carefully designed course modules will be presented through discussion with accompanying graphic and textual presentations.
Appropriate handouts will be provided
Multimedia and other necessary aids will be extensively used throughout the sessions
For Registration
Please call us at : 06662605681,01713462455, 01726153318
or e-mail at:
infoiitm@yahoo.com, hasan_iitm@yahoo.com, sayeed19891@gmail.com
(Please note that participants will be provided with certificates, study materials, Lunch and Tea )
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